NOUS CONNAÎTRE - CHINE
MARKETS AND CONSUMERS
There is not one market in China but several of them.
In each of these different markets, there are different types of consumers and they are not at the same standards (habits, livings, working, leisure...).
The biggest consumers area in the world
The east coast of China, running on about 6.000
km, concentrate more than 600 millions of inhabitants. After 30 years of
continuous growth, the standards of livings raised up and,
consequently, the needs for goods and services are rising.
Dalian, Shenyang and Liaoning province
North of Beijing lies the province of Liaoning with its capital
Shenyang and its main port Dalian. The weather and atmospheric condition are
similar to central western Europe. Some industries can be of ancient
generation (1950 - 1970) but being upgraded and with some dynamic export
The consumer market of this area is expecting goods
and services for practical use in every day life. Foreign brands and
products have not the same impact of notoriety as in south
Beijing, Tianjin and the Hebei province (center -
Beijing, the capital of China, and Tianjin, the biggest port
nearby Beijing, lie inside the province of Hebei. The capital of China political
administration attracts of lot of international organisation head quarters, thus
bringing a variety of consumers with international habits (travelling inside
China, travelling abroad).
Qingdao and the Shandong province
Shandong province lies at a level
between south Europe and north Africa. Jinan, the capital of
Shandong, lies inland and a fast train connected it with the big port of
Shandong : Qingdao.
This province has a tradition of trading with abroad and
its consumers are used to buy products coming from anywhere in
the World, as long as they offer a good balance between price
Shanghai, Nanjing, the Jiangsu and Zhejiang provinces
(center south) :
Shanghai is the most poweful economical region of inland China.
In addition, Nanjing want to compete with Shanghai and is investing heavely into
new types of industries (computer, green, facilities...).
The consumers of this area are looking for goods of
an international quality level but with a strong chinese point of view
(different from Hong Kong and Ghangzou) : the product must "nicely"
integrate the chinese way of life (good balance between tradition and
Guangdong and Hong Kong (south) :
This area is nearly at the geographical level of center Africa :
hot all year with monsoons. Hong Kong, like Guangzhou (the capital of
Guangdong), as a long tradition of trading and exporting with foreign countries.
As a consequence, here lie the wealthiest populations of
China with a taste for sophiticated products or services. International
criteria for quality are a must and chinese traditions are focused on
refined way of
Benchmark for Quality/Price :
NUMERAL ADVANCE offers a business service to start your
introduction on the Chinese market : the Quality/Price benchmark. In contact
with NUMERAL ADVANCE, panelists, all over China, are monitoring the prices on
markets and in supermarkets in order to establish a comparable database of
prices according to the quality level.
Pour plus de
détails sur notre offre business, allez sur benchmark
For more details on our business
service, go to benchmark
More details on NUMERAL ADVANCE shop :
For more details on the Chinese consumers
markets, go to our shop (www.numeraladvanceshop ) and ask for
publications or studies.