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The benchmark for Quality/Price is to establish how much the customer is ready to pay for a quality criterium.

For example, how much a consumer will be willing to pay for an organic yogurt compare to an ordinary one ?


Quality/Price benchmark objective:

The objective is to establish the difference of price the customer is ready to pay for a quality criteria.

It is answering to the following questions :

  • How much is willing to pay a consumer for a country chicken compare to an ordinary one ?
  • Can a country cheese be 3 times the price of a mix milks cheese ?
  • What is the reasonable upgrade of price a mobile phone user is ready to pay for a 24h/24 hot line ?
  • How much more can we ask for sending a detail invoice ?

Establishing the Quality/Price ratio:

To establish the comparable prices between different quality criteria, we proceed as follow :

  1. Collecting the prices on the markets (supermarkets, popular markets, Website, suppliers catalgues, internet pricing comparison...),
  2. Classify the products into quality categories,
  3. Building the database with the collected data and the classification and proceed to the comparisons.

Deployment of the Quality/Price on different markets :

This Quality/Price benchmark is deployed on consumer's goods markets (food, hygiene, cosmetics...) with the contribution of local panelists. We have deployed the benchmark for the following countries :

  • France
  • United Kingdom
  • South East Europe
  • China

Usage of the Quality/Price results:

The results of this benchmark are integrated into the quality business plan. During the phase of diagnostic, these numbers a compared with the price policy of the studied company in order to settle the best quality policy and objectives. By this way, we can be sure that the value of quality is transformed into revenues and that the costs of the quality management system are low enough to generate profits.