PRINCIPES OPÉRATIONNELS - NOTRE OFFRE
PRICE - QUALITY BENCHMARK EN
The benchmark for Quality/Price is to establish how much the customer is ready to pay for a quality criterium.
For example, how much a consumer will be willing to pay for an organic yogurt compare to an ordinary one ?
The objective is to establish the difference of
price the customer is ready to pay for a quality criteria.
It is answering to the following questions
- How much is willing to pay a consumer for a
country chicken compare to an ordinary one ?
- Can a country cheese be 3 times the price of
a mix milks cheese ?
- What is the reasonable upgrade of price a
mobile phone user is ready to pay for a 24h/24 hot line ?
- How much more can we ask for sending a
detail invoice ?
Establishing the Quality/Price
To establish the comparable prices between
different quality criteria, we proceed as follow :
- Collecting the prices on the markets
(supermarkets, popular markets, Website, suppliers catalgues, internet pricing
- Classify the products into quality
- Building the database with the collected
data and the classification and proceed to the comparisons.
Deployment of the Quality/Price on
different markets :
This Quality/Price benchmark is deployed on
consumer's goods markets (food, hygiene, cosmetics...) with the contribution of
local panelists. We have deployed the benchmark for the following countries
- United Kingdom
- South East Europe
Usage of the
The results of this benchmark are integrated
into the quality business plan. During the phase of diagnostic, these numbers a
compared with the price policy of the studied company in order to settle the
best quality policy and objectives. By this way, we can be sure that the value
of quality is transformed into revenues and that the costs of the quality
management system are low enough to generate profits.